Invisible Children Use Mass Communication to Promote Their Cause

Invisible Children is a non-profit organization created by three young filmmakers who traveled to Africa in search of a story and found a great tragedy. Their mission now is to get the United States government to intervene in Northern Uganda, stop the fighting, and save Joseph Kony's child soldiers. This organization utilizes many different forms of mass communication to get the word out about their mostly unknown cause. They attempt to reach as many people as possible through the use of various forms of multi media, which range from their widely used Twitter Page to the documentary they created.
In addition to spreading the word through their Facebook Group, Invisible Children send representatives to communities and schools across the country. These representatives show parts of the great documentary about the ongoing war in Uganda and what Invisible Children (IC) hopes to do about it. The creators of IC really know how to use movies to inspire people. Their films are professionally made, powerful, moving, funny, well edited and exciting. Also, they sell t-shirts and wrist bands as a way to advertise themselves even further.
IC has an amazing, well organized, and highly graphic intensive web-site that really invites one in and is easy to navigate. It has many videos that are a fun way to learn about how you can get involved in this exciting group. They also have their own music which is on sale on itunes and have formed many strong partnerships such as the one explained in the video below.





The organization also holds many events to raise awareness. One such event was called The Rescue which was held on April 25, 2009. It consisted of "85,000 activists who gathered in 100 cities across 10 countries to “abduct themselves for the abducted” and stand in solidarity with the child soldiers. Participants wrote letters to their elected officials and rallied for a political or cultural figure to come and “RESCUE” them by making a public statement on behalf of the child soldiers. The story was covered by over 40 international media outlets, including CNN International, The Oprah Winfrey Show, MTV, E! News, and the Huffington Post. (wikipedia.com)" This event would not have been possible without excellent handling of mass communication. The organizers used twitter, their cell phones, and email to constantly stay in contact and informed on the situation. 
IC does such a good job of using mass communication that I can't think of a whole lot more that they could do. They should definitely try to get more press in things like magazines and more spots on television so that older people who are less inclined to use the internet can still learn of their cause. In addition I think it would be good if some of the schools that IC got involved had their own IC Blog. I am in WHS's Invisible Children Club and have already talked to Mr. Buck about creating our own blog to keep track of our school's individual accomplishments. I think the more there is about this group out on the web, the better.