The Invisible Children Organization applies various forms of mass media to raise awareness about the tragedy in Uganda. According to dictionary.com, mass media is defined as "A means of public communication reaching a large audience." This organization uses video, television, websites, public protest, along with other means of communication to get their message out to a wide range of people throughout the world. The members of Invisible Children are experts in how to quickly and effectively get information about their cause available to the world to view.
They use Video, whether it be a movie or clip on YouTube, to capture the attention of viewers around the world to rapidly send information to multiple viewers at once. They travel around to schools and other events showing their movie to large audiences so they can spread their message to people who may not be able to go online and look up the information or to people who have not heard about this cause before. In my own experience I had very little knowledge about what this organization was until representatives showed me and my school the video they had made which made realize what a good cause it was based on first hand footage and facts about what was happening to the children of Uganda. The website is also a form of mass-communications because it provides specific information and facts to anyone who views the website and since the website is available at any time a large audience is able to learn about what the Invisible Children's cause is.
The rally that Invisible Children members came up with called The Rescue is also a form of mass-communication. This event took place in cities around the world where supporters of the Invisible Children organization slept outside in public parks until it was covered by a news station and a well known celebrity or "Mogul" as they called them, publicly spoke on behalf of the organization to help raise awareness. This was a very effective form of mass media because they were able to get Senators and celebrities such as Oprah, to speak publicly and raise awareness on national television, and for the politicians involved, were able to make a bill that went to congress. The Invisible Children organization heavily relies on mass-communications to send their message to the world because it is a non-profit organization and they need to find the most efficient way to contact a large audience.
By: Eric Dupuis
They use Video, whether it be a movie or clip on YouTube, to capture the attention of viewers around the world to rapidly send information to multiple viewers at once. They travel around to schools and other events showing their movie to large audiences so they can spread their message to people who may not be able to go online and look up the information or to people who have not heard about this cause before. In my own experience I had very little knowledge about what this organization was until representatives showed me and my school the video they had made which made realize what a good cause it was based on first hand footage and facts about what was happening to the children of Uganda. The website is also a form of mass-communications because it provides specific information and facts to anyone who views the website and since the website is available at any time a large audience is able to learn about what the Invisible Children's cause is.
The rally that Invisible Children members came up with called The Rescue is also a form of mass-communication. This event took place in cities around the world where supporters of the Invisible Children organization slept outside in public parks until it was covered by a news station and a well known celebrity or "Mogul" as they called them, publicly spoke on behalf of the organization to help raise awareness. This was a very effective form of mass media because they were able to get Senators and celebrities such as Oprah, to speak publicly and raise awareness on national television, and for the politicians involved, were able to make a bill that went to congress. The Invisible Children organization heavily relies on mass-communications to send their message to the world because it is a non-profit organization and they need to find the most efficient way to contact a large audience.
By: Eric Dupuis
2 comments:
Excellent summary and perspective. However you failed to mention what exactly the organization Invisible Children is about. However, the grammar was almost flawless.
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