Recording labels and websites in a music video tussle

Recording labels and websites in a music video tussle

YouTube Videos Pull In Real Money

YouTube Videos Pull In Real Money

The Persuaders

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

Answer the questions. Start another posting if you run out of room!

What in "The Persuaders" surprised you? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film.

* "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?

* What surprised you in the descriptions of how much demographic information marketers have about potential customers? What kinds of information would you be willing to share about yourself or your family in order to: enter a contest? Get a discount? Get online? Get a cell phone? Use a credit card? Would you be willing to reveal your name, address and phone number? What music you listen to or your favorite snacks? The grades on your last report card? How much your parents earn? What medications people in your family take? What kinds of information would you want to keep private and why?

* In "The Persuaders," marketer Kevin Roberts uses the term "lovemarks" to identify brands to which people are loyal even when devotion is not logical. Are there brands (or music) to which you are devoted? When you stop to think about it, is your loyalty to any particular brand logical or a "lovemark"? If purchasing a particular brand isn't logical, why would you (or other people) do it?

* Advertising executive Douglas Atkins argues that purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders. What provides you with a sense of belonging or identity? What role, if any, does marketing play in what you identify with or where you hang out the most?

Poet Regie Gibson Performs @ WHS

(FYI THIS PERFORMANCE IS TAKEN FROM YOUTUBE AND NOT DONE AT WHS)

WHO IS REGIE GIBSON?

WHAT DID YOU THINK OF HIS PERFORMANCE YESTERDAY?

WHAT CAN YOUR REMEMBER ABOUT HIS VIEWS ON POLITICS, WOMEN, LIFE, AND ART?

College May Become Unaffordable for Most in U.S.

Read this article and comment:

http://www.nytimes.com/2008/12/03/education/03college.html?em

What do you think of the soaring cost of college?
How important is it for you to go to college?
What are the other options besides college?
Are you willing to obtain debt in order to go to college?

Teenager' Internet Socializing Not a Bad Thing

Read the article Teenager' Internet Socializing Not a Bad Thing
and please present your opinion regarding socializing on the Internet.
Is it beneficial?
Not beneficial?
Do you agree with the article?
If so, why?
If so, why not?

Radio Projects

Now that you have been making your own music/recordings in Garage Band answer some of these questions:

What do you like about the program?
What don't you like?
How can you see yourself using this program in the future?
Please be specific and use as many details as possible.

OBAMA

How do you think mass communications has helped Obama win the presidential elections? Please reference specifics.



Look for subjects in Google such as: Obama and Young Voters/Internet/TV/college/etc.

In Tangle of Young Lips, a Sex Rebellion in Chile

Read the article " In Tangle of Young Lips, a Sex Rebellion in Chile" and answer the questions
...
How is mass media and communication affecting teens in Chile regarding sexual conduct?
What are some of the mass media tools/sites they are using to fuel this revolution in sexuality?
What do you think of this "explosion."

http://www.nytimes.com/2008/09/13/world/americas/13chile.html

The History of Halloween

Based on the documentary by the History Channel about Halloween, what are some of the "facts" that you learn about Halloween that are most interesting to you?

READ THIS NEW YORK TIMES ARTICLE ......

Mourning Old Media’s Decline

http://www.nytimes.com/2008/10/29/business/media/29carr.html

Please answer these questions in your response:

What are some of the repercussions for the decline of newspapers?
What does détente mean?

Radio Dramas & Comedies

Listen to radio comedies: http://www.radiolovers.com/pages/comedies.html

What radio comedy did you choose?
What were some of the sound effects?
Was there a story? If so, please explain some of the details.

Old Radio Programs

http://www.radiolovers.com/pages/dramas.html

Click on this link above and listen to a radio drama of choice for about 5 minutes. Then please answer the questions:

What radio drama did you choose?
What were some of the sound effects?
Was there a story? If so, please explain some of the details.
In the past, people use to listen to radio dramas for hours. Radio inspired their imagination. Does this still hold true today? Why or why not?

Orson Wells & Radio History

Who was Orson Wells?
Please discuss his influence regarding the the history of radio.

Elaine McArdle's Visit

Based on Elaine McArdle's visit to Watertown High School yesterday, please discuss what you learned from her lecture about being a journalist and her experiences in journalism.

Please answer questions such as:
Could you ever see yourself being a journalist? Why? Why not?
What are some of the stories she talked about?
Why did she make a comparison between being a lawyer and being a journalist?
Why didn't she want to be a lawyer?
If you were a journalist, what kind of articles would you write? Sports? Politics? Fashion?

*** Is all journalism mass communications? What kind of journalism might be a form of mass communications?

Elaine McArdle

Please answer these questions….

Who is Elaine McArdle?

What are some of her acheivements?

What is one question you would ask her?