A PSA about not smoking using the well-known characters from Star Wars, C3-P0 and R2-D2. It also has a small 'Wizard of Oz' reference. Using the famous robots is an effective strategy for reaching to adolescents, since they know and love the two. I enjoyed it because C3-P0 always makes me laugh, and R2-D2 is one of the most lovable little robots out there, as well as one of the toughest. There is of course, a slight problem with the video. R2-D2 not only has no lungs or biological heart, but he also has no mouth. But I suppose since C3-P0 is the only one of the two who can talk, they had to give him the speaking part. Either way, the idea is just short of genius.
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